OTM Ventures Branding Manual & Corporate Identity
The brand of OTM is designed to induce trust & prosperity. It contains minimal yet serious elements to enhance the corporate effect. The logo is a double helix in red and black red is for prosperity and black is for trust.
The double helix represents our DNA and that it is our own mind and make up – that creates wealth.
The top logo is OTM VENTURES black and the bottom is OTM VENTURES white. The black logo is used on white backgrounds while the white is used on black backgrounds.
When using the white – the white band of the helix is to symbolize purity. As such is our transparency as a company. The logo is made up of the double helix (2 intertwined bands) and the lettering for company.
There should always be equidistance spacing between the brand marks and the edges. All though there is no set rule – be mindful of padding and make sure the logo isn’t compressed or cluttering the copy.
This is showing our flavicon which should be sized at 16×16. The favicon is displayed on our website browser tab. The favicon can also be used as a simple placeholder or social media profile picture. If using as a placeholder it should always be AFTER the full logo as seen in the previous slide. E.G. The full logo is used on the first slide and after the flavicon is used.
Google Font: Roboto
Google font: Merriweather
● Angle/skew the logo
● Unevenly resize
● Change the color or format
● Add or Remove from the logo or icons